Nike North America GEL Team Manifesto

By Casey Kidwell

Written for the NA GEL Team - used for internal purposes

THE CONSUMER COMES FIRST.  WE STAND FOR THEM.

WE ENGAGE WITH THEM AT THE RIGHT PLACE AND THE RIGHT TIME, AS A TEAM.

THEY GUIDE OUR WORK AND DETERMINE OUR SUCCESS.

HUNGRY AND AGILE, IRREVERANT AND FEARLESS;

WE ARE UNAFRAID TO TAKE RISKS.

CHALLENGES EXCITE US AND INVIGORATE OUR CREATIVE WILLPOWER.

OUR TEAM IS THE FOOD TRUCK TO NIKE’S KITCHEN,

YOU WON’T FIND THE FULL MENU, ONLY THE FRESHEST.

SERVING THE CONSUMER WHO’S ALWAYS ON,

WE ARE THE ARTISTS, THE RELATIONSHIP BUILDERS,

WE ARE NORTH AMERICA EXPRESS LANE.