Nike Retail Brand Manifesto

By Casey Kidwell

Used internally for Nike’s Retail Brand Team

WE ARE MORE THAN EXECUTORS,

OUR PLAYBOOK FOLLOWS NO RULES.

WE ARE STORYTELLERS, INNOVATORS, CREATORS.

ALWAYS SEEKING, NEVER SATISFIED.

WE THINK OUTSIDE THE BOX AT EVERY MOMENT,

BECAUSE WITHOUT US, THERE IS NO STORY.

RETAIL BRAND IS THE MARRIAGE OF ART AND SCIENCE.

RETAIL BRAND IS THE CONDUIT OF CHANGE.

WE LIVE IN THE TRENCHES,

FINESSING, COLLABORATING, PERFECTING EVERY DETAIL.

WE OBSESS OVER THE LITTLE THINGS

BECAUSE WE’RE MORE THAN JUST “MAKING SHIT PRETTY.”

WE’RE OF THE CONSUMER,

FOR THE CONSUMER.

OF THE BRAND

AND FOR THE BRAND.

EVERY. DAMN. DAY.

WE ARE THE VOICE OF THE CONSUMER.

WE GRIND ALL DAY, EVERY DAY.

WE SEE NO FINISH LINE.